In 2003, Starbucks introduced the Pumpkin Spice Latte to customers, despite its not so successful run during testing, and since then customers in America and other parts of the world have fallen in love with the PSL.
Even the guys at Starbucks didn’t expect the PSL to be as successful as it has become, and maybe that is enough reason to reconsider why America love this drink so much, even when there was little or no pumpkin spice in it.
We know that Americans love holidays and the change of seasons, so maybe the fact that the fall effect is all there is to the PSL. PSL was launched in the fall of 2003, and since its success, Starbucks launches it at different dates during the early fall season. PSL is so loved that Starbucks has dedicated a lot of corporate attention to it with its own Twitter and Instagram accounts. The reason for all the hype on Starbuck’s PSL remains very much unknown.
— Pumpkin Spice Latte (@TheRealPSL) September 1, 2017
Fall is a beautiful time of the year: the leaves changing, the school holidays over, and Halloween around the corner. PSL is one more reason for why Americans love fall, but this love remains unexplained.
I can’t reveal all my secrets! But I can say you might want to check out https://t.co/V30zmGGISg tomorrow.
— Pumpkin Spice Latte (@TheRealPSL) August 31, 2017
The usual scavenger hunt themed yearly release of Starbucks PSL took a twist this year, and the associated media buzz showed the amount of loyalty PSL commands among its lovers. At this point, there is still no concrete reason for the love of PSL.
Given that the Starbucks PSL has quite a basic taste with its sickly sweet flavor, it can be concluded that the taste is not the reason for the PSL buzz. According to John Oliver, the PSL tastes like a candle, but this hasn’t deterred its lovers. Starbucks PSL has continued to rake in millions for the coffee company for 14 years and is Starbucks’ most successful seasonal drink. The popularity of the PSL has also spread to 50 other countries where it is served, although the American love is on a different level.
Even when the PSL wasn’t the healthiest drink available, it still won the hearts of customers. Up until 2017, PSL contained a high level of high fructose corn syrup, condensed milk, caramel flavors, and a lot of calories. This changed in 2017 with the announcement of the addition of real pumpkin and reduction of the chemical content. So all along, this beloved pumpkin spiced coffee drink didn’t contain natural pumpkin.
Food and drinks have a social connection with holidays, and Starbucks PSL has taken a spot on the list of specials things in the fall. Starbucks has also milked this opportunity in all its might with constant campaign strategies.
It is safe to say that Starbucks PSL has, beyond a reasonable doubt, been a beloved beverage because of its connection with the holidays and Starbucks marketing efforts. Although we do not think that PSL tastes like a candle, we have not seen reasons for the love it has gotten across America